# AlmaLinux renames Marketing SIG to Promo SIG

> **Key takeaway:** AlmaLinux changed its Marketing SIG's name to Promo SIG to better reflect its focus on awareness and outreach rather than traditional advertising.

**Published:** 2026-10-16T00:00:00+00:00 
**Source:** AlmaLinux Blog 
**Category:** distro-news 
**Canonical URL:** https://fosswire.org/news/almalinux-renames-marketing-sig-to-promo-sig.html 

## Summary
The AlmaLinux project has renamed its Marketing Special Interest Group to the Promo SIG. The group's responsibilities—branding, events, content creation, website maintenance, PR, and social media—remain unchanged. The change reflects the open source community's discomfort with the term "marketing," which the group says carries connotations of ad targeting and data collection that don't match its actual work. Practical updates include new chat channel names, email addresses, and wiki URLs, with old links redirecting.

## What the Promo SIG does
- Maintains AlmaLinux website built with Hugo static site generator
- Manages website translations through Weblate, synced automatically to repository
- Uses Matomo (open source analytics) for website traffic trends
- Hosts its own event management system
- Tracks work via GitHub project board and website repository
- Attends 30-40 events annually